Wella Professionals, in association with High Hair is pleased to announce they are this years Official Hair Partner of the 4th Urban Music Awards and sponsor of the Best Music Video Award which takes place on the 10th of November at the New Connaught, in Covent Garden, London.

A top Wella Professionals styling team will be on hand to ensure the aritsts’, presenters’ and models’ hair is kept looking great throughout the event and their performances. Plus, each guest will receive their very own High Hair products in the official goody bag, ensuring they can maintain their star style at home.

The Urban Music Awards was born out of the need to build a worldwide and independent awards ceremony to recognise the achievement of urban based artists, producers, club nights, DJ’s, radio stations and record labels. Past winners include Goldie, Dizzee Rascal, Beverley Knight, Lemar and Craig David.

From its inception all nominations and voting have been left for the public to decide. The awards ceremony will also be the first all British based awards ceremony to be syndicated to 22 International TV networks gaining an estimated audience of 15.4 million viewers.

Steve Lowe from Wella Professionals says "Wella Professionals are delighted to be involved with the prestigious Urban Music Awards 2006. We're proud to continue our role as official backstage hair partner by providing first class styling at such a high profile and respected industry awards ceremony. We wish all of the nominees, including for Best Music Video, the very best of luck."

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